An immersive fragrance experience built for desire
A sensory-led eCommerce experience that makes you feel the warmth of amber through a screen. Product pages that seduce before they sell. Fragrance, translated to light and motion.
Selling fragrance online is selling the invisible. Tom Ford Beauty's digital experience needed to communicate scent through visual and interactive means — warmth, depth, texture — without resorting to the clichéd vocabulary of the beauty industry.
We designed around the concept of warmth. Amber light that responds to cursor movement. Product photography shot on wet stone and velvet. Micro-interactions that feel tactile — buttons that yield, images that breathe. The colour palette shifts per fragrance family, creating distinct sensory zones.
Online fragrance sales increased 67% quarter-over-quarter. The 'sensory zones' concept was adopted by Tom Ford's retail team for in-store digital displays. The site won Awwwards SOTD and a CSS Design Award.
