A digital garden for the house of fragrance and art
An editorial brand world that celebrates Diptyque's intersection of scent, art, and Parisian culture. Not a shop. A world you enter.
Diptyque exists at the intersection of fragrance, art, and storytelling. Their digital presence was purely commercial — it served the transaction but not the narrative. The brand's depth of story was invisible online.
We built a digital garden — an exploratory space where commerce and editorial coexist without hierarchy. Stories lead to products. Products lead to stories. Hand-drawn illustrations animate on scroll. The navigation is spatial, not linear.
Time-on-site tripled. The editorial-to-commerce conversion path outperformed direct product pages by 180%. The approach was presented at Luxury Interactive as a model for narrative commerce.
